Be Confident When Buying Sites with Easy Diligence

Get the battle-tested Due Diligence Dashboard and 45+ Questions Database


  • 45+ due diligence questions with insights ranked by importance
  • Due diligence dashboard that interprets Google Analytics traffic to flag highlights and setbacks

Why do I need it?

  • Do you spend hours looking through sites for sale and performing due diligence?
  • With these Easy Diligence tools, you will know exactly what the setbacks are, and questions to ask the seller

How do I use it?

  1. Use the questions as a step-by-step to analyze sites for sale
  2. Connect Google Analytics into Due Diligence Dashboard
  3. Analyze any highlights or setbacks in the dashboard

45+ Due Diligence Questions To Analyze When Buying A Site

Use to keep organized, ensure an emotion-free analysis, and catch setbacks. Check out samples:

Questions Organized Into The Following Categories...

Dashboard Catches Traffic Highlights and Setbacks

All you need is guest access to Google Analytics for the website you want to buy. See example:

Dashboard Analyzes The Following Metrics...

6 Reasons To Get Easy Diligence Right Now

Get unlimited lifetime access. Lock in the price while it lasts.

Instant access to 45+ tested due diligence questions

You could spend years figuring out what types of questions to analyze when buying a website, or use our battle-tested database

Questions designed for content websites

Targeted towards content-focused websites monetized by Amazon Associates, affiliate programs, and display advertisements

Dashboard flags Highlights and Setbacks

Built-in algorithms flag metrics based on industry-standards and 12+ years of expertise

Tools everyone can use from day one

Apply to starter sites for sale with minimal traffic to the most advanced sites with millions of views. It's for everyone.

Unlimited access, Lifetime updates

Stay up-to-date with new questions and updates to the dashboard that we test, measure, and discover.

100% money-back guarantee

Not satisfied? We will refund your purchase in full. No questions asked.

A Word From The Founder

Hey there! My name is Mushfiq S. I am the founder of The Website Flip newsletter and

Website due diligence is the #1 challenge for niche site creators or investors when looking to buy a website. Without a battle-tested due diligence framework, you may end up buying a bad deal on your first try…

Since 2008, I’ve successfully flipped 215+ websites. But I’ve also analyzed over 1,000+ sites to hone down on the few that pass a strict due diligence system. includes the exact dashboard and questions database that I use. Easy Diligence provides the framework and toolsets you need to be a successful website flipper.

Questions Database

Everything you need for do-it-yourself due diligence

$199 $149, one time.

Dashboard + Database

Questions Database + Full Access Easy Diligence Dashboard

$399 $349, one time.

PDF + Dashboard + Database

Get a due diligence review on a site you want to buy + questions and dashboard

$999 $949, one time.

Still Not Convinced?

Get battle-tested insights from 5 of my highest impact easy diligence questions.

Frequently Asked Questions is a database of 45+ due diligence questions that you can use to vet a website you want to purchase.

We provide insights on each question, examples, the category, and importance.

If you are looking to buy a website for the first-time, this framework and dashboard will help you catch any red flags.

If you are a seasoned investor, will save you immense time and keep you organized.

I make updates to the database on a monthly basis to ensure all the questions with examples are accurate.

As I find new due diligence questions, issues, etc., I add to the database immediately. 

I will perform a due diligence review of a website you would like to purchase from a broker, marketplace, or off-market.

I review the website, backlink profile, niche, among other factors to provide my opinion on the site.

View the sample due diligence report of a $125,000 content site listed on Empire Flippers at a 45X multiple.

My goal is to provide value. If you do not find real value from, reach out here and I will refund you. No questions asked.